5 Best That Clean Life Alternatives for Coaches (2026)
· 12 min read
That Clean Life is a solid meal planning platform. 8,000+ recipes, Practice Better integration, clinical-grade nutrient analysis. But it's built for a specific type of practitioner, and if that's not you, you're paying for features you'll never touch.
Coaches searching for a "That Clean Life alternative" usually share one of three frustrations: the $60/month Plus plan is required for branded exports and automation, the platform leans clinical when they need macro simplicity, or they want a free trial before committing $30+ per month.
We've tested five alternatives side by side. Each one fills a gap That Clean Life leaves open. Here's which one fits your practice.
Why Coaches Switch From That Clean Life
Three patterns keep showing up in coach communities when practitioners explain why they're looking elsewhere.
Feature lockout on the Starter plan
The $30/month Starter plan limits you to 10 client shares, no branded PDF exports, and no meal plan automation. For most working coaches, those aren't nice-to-haves. They're basic requirements. The real price of That Clean Life is $60/month (Plus), not $30/month.
Clinical focus doesn't match coaching workflow
That Clean Life tracks 25+ micronutrients, offers condition-specific templates (PCOS, IBS, anti-inflammatory), and is designed for dietitians and naturopaths. If you're a fitness coach who needs calories, protein, carbs, and fat — and nothing else — the interface feels cluttered with features that slow you down instead of helping.
No way to try before you buy
No free trial. No free plan. You're paying $30-60/month from day one without knowing if it fits your workflow. Several competitors offer free plans or multi-week trials that let you make an informed decision before spending anything.
None of these are dealbreakers for every practitioner. But if two or three apply to you, it's worth comparing alternatives. For a deeper look at what That Clean Life does well (and where it falls short), see our full That Clean Life review.
The 5 Best That Clean Life Alternatives
1. Promealplan
Best for macro coachesPromealplan is built specifically for fitness coaches who create macro-focused meal plans. Not clinical. Not consumer. Every plan gets white-label branding — your logo, your colors, your brand. Clients see you, not a third-party tool. That's included on the free plan too.
The recipe database has 1,000+ dietitian-crafted recipes with verified nutritional data across 3 languages (English, French, Spanish). Plans are delivered through a branded client portal or as white-label PDFs. The focus is narrow and intentional: calories, protein, carbs, fat. No micronutrient tracking, no clinical templates, no features you'll never use.
Best for: Online fitness coaches, coaching teams, multilingual practices. Not ideal for: Clinical dietitians needing micronutrient tracking.
2. Nutrium
Best for clinical dietitiansNutrium is the closest thing to a direct That Clean Life competitor. Both serve clinical nutritionists and dietitians with deep micronutrient tracking. But Nutrium bundles practice management (scheduling, telehealth, charting, payments) into the platform, so you're getting an all-in-one suite instead of a standalone meal planning tool.
The meal planning module includes food database search, custom recipes, dietary analysis across 25+ nutrients, and a client-facing app. Where it differs from That Clean Life: built-in video consultations, a client mobile app, and 7 languages. Where it falls short: smaller recipe library, no Practice Better integration, and the Nutrium brand appears on everything your clients see.
Best for: Dietitians running clinical practices who want scheduling + telehealth + nutrition in one platform. Not ideal for: Coaches who want their brand on everything.
3. Foodzilla
Best budget optionFoodzilla is the newest player on this list, and it's aggressive on pricing. The Lite plan at $17/month (annually) gets you meal plan creation, a recipe builder, and a client-facing app. For solo practitioners just starting out, that's hard to beat on price per feature.
The platform includes macro cycling (useful for coaches working with physique clients), AI food photo logging for client tracking, and integrations with wearables (Fitbit, Garmin, Apple Health). The trade-off: per-client pricing means costs scale quickly past 20 clients, and white-label branding is locked behind the Professional plan ($35/month annually).
Best for: Solo practitioners starting out who want modern UI and low monthly cost. Not ideal for: Coaches with 30+ clients (per-client pricing gets expensive).
4. Eat This Much
Best consumer-turned-proEat This Much started as a consumer meal planning app (and it's still the best one out there — CNN's "Best Meal Planning App" 2026). The Pro tier adds coach-facing features: multi-client management, custom branding, and client dashboards. But the DNA is still B2C.
What ETM does better than anyone else: grocery delivery integration (Instacart, AmazonFresh), algorithm-generated meal plans from a massive food database, and a polished consumer app your clients already know. What it lacks: the recipe database is algorithm-generated (not dietitian-crafted), white-label branding is limited on the Pro tier, and the client management tools feel bolted on rather than purpose-built.
Best for: Coaches whose clients already use Eat This Much and want a familiar interface. Not ideal for: Coaches who need professional-grade branding and B2B features.
5. NutriAdmin
Best all-in-one practice toolNutriAdmin is a practice management suite that includes meal planning as one module alongside CRM, scheduling, invoicing, questionnaires, and client records. If you're a solo practitioner who wants one tool for everything and doesn't want to piece together Calendly + Stripe + a meal planner, NutriAdmin simplifies the stack.
The meal planning features are functional but not the platform's strength. Recipe database is smaller, the planning interface is more basic, and there's no meal plan automation. NutriAdmin's value is in consolidation, not depth. For coaches who already have scheduling and invoicing sorted, the all-in-one pitch is less compelling.
Best for: Solo practitioners who want CRM, scheduling, invoicing, and meal planning in one tool. Not ideal for: Coaches who need deep meal planning features or white-label branding.
Tired of paying $60/month for features you don't use? Promealplan gives you white-label branding, 1,000+ recipes, and 3 languages on every plan. Start free with 3 meal plans, no credit card required.
Try Promealplan free →Feature Comparison: That Clean Life vs Alternatives
Side-by-side comparison of the features that matter most for coaching practices. That Clean Life features reference the Plus plan ($60/month), since the Starter plan is missing too many essentials for professional use.
| Feature | That Clean Life | Promealplan | Nutrium | Foodzilla | ETM Pro | NutriAdmin |
|---|---|---|---|---|---|---|
| White-label | Plus only | ✅ All plans | ❌ | Pro only | Basic | ❌ |
| Recipe database | 8,000+ | 1,000+ | Food DB | Food DB | Algorithm | Small |
| Micronutrients | 25+ | Macros only | 25+ | Yes | Basic | Basic |
| Telehealth | ❌ | ❌ | ✅ | ✅ | ❌ | ❌ |
| Languages | EN only | EN, FR, ES | 7 | EN only | EN only | EN only |
| Client portal | Shared link | Branded portal | Nutrium app | Branded app | ETM app | Basic |
| Grocery lists | ✅ | ✅ | ✅ | ✅ | ✅ + delivery | ✅ |
| Free option | ❌ | ✅ Free plan | Trial | 10-day trial | Consumer only | Free (3 clients) |
Pricing and features verified March 2026. Visit each platform's website for current pricing.
Pricing Comparison
What you'll actually pay each month. For That Clean Life, the "real" starting price is the Plus plan ($60/month), since the Starter plan is too limited for professional use. Annual billing reduces costs across the board.
| Tool | Monthly | Annual | Free option |
|---|---|---|---|
| That Clean Life (Plus) | $60/mo | $35/mo ($420/yr) | ❌ None |
| Promealplan | $49/mo | — | ✅ Free plan (3 plans) |
| Nutrium | $35/mo | $28/mo ($336/yr) | Free trial |
| Foodzilla | $29/mo | $17/mo ($204/yr) | 10-day trial |
| Eat This Much Pro | ~$59/mo | Varies | Consumer free plan |
| NutriAdmin | $24.99-74.99 | 2 months free | Free plan + 14-day trial |
Which Alternative Fits Your Practice?
Different coaches need different tools. Here's which alternative fits each situation.
Macro-focused fitness coach
Choose Promealplan. Built for coaches who think in calories, protein, carbs, and fat. White-label on every plan. Free to start. Skip the clinical features you'll never touch.
Clinical dietitian with a private practice
Choose Nutrium. Clinical-grade nutrition analysis, telehealth, scheduling, and charting in one platform. If you need micronutrients and HIPAA-compliant video calls, Nutrium covers both.
Budget-conscious solo practitioner
Choose Foodzilla. Starts at $17/month with modern UI and macro cycling. Just watch the per-client pricing if you grow past 20 clients.
Coach whose clients already use Eat This Much
Choose Eat This Much Pro. Your clients already know the interface. The grocery delivery integration is unmatched. But expect to pay ~$59/month with limited branding control.
Solo practitioner who wants one tool for everything
Choose NutriAdmin. CRM, scheduling, invoicing, questionnaires, and meal planning in one place. The meal planning isn't the deepest, but you won't need to manage 4 separate subscriptions.
Staying with That Clean Life?
Stick with it if you're a dietitian or naturopath who relies on condition-specific templates (PCOS, IBS, anti-inflammatory), needs 25+ micronutrient tracking, and uses Practice Better. That Clean Life is genuinely the best tool for that specific workflow. For a full evaluation, see our detailed review.
Frequently Asked Questions
Is That Clean Life worth it for personal trainers?
It depends on your practice. That Clean Life is built primarily for dietitians and naturopaths who need clinical-grade nutrition analysis (25+ micronutrients). If you're a fitness coach focused on macros (calories, protein, carbs, fat) and want white-label branding on every plan, you'll be paying for features you don't need. The $60/month Plus plan is required for meal plan automation and branded exports, which pushes the effective cost higher than most coach-focused alternatives.
What is cheaper than That Clean Life?
Several alternatives cost less than That Clean Life's Plus plan ($60/month). Foodzilla starts at $17/month annually. NutriAdmin starts at $24.99/month. Promealplan offers a free plan with 3 meal plans (no credit card required), with paid plans at $49/month including all features. Nutrium starts at $28/month annually. Only Eat This Much Pro ($59+/month) is in a similar range.
Can I switch from That Clean Life easily?
Yes. Meal planning tools generate plans from their own recipe databases, so there's no data migration needed. Set up your client profiles in your new tool, configure dietary targets, and start creating plans. Most coaches complete the switch within a day. The main adjustment is learning a new interface, not transferring data.
Does That Clean Life offer a free trial?
No. That Clean Life doesn't offer a free trial or a free plan. You need to subscribe to either the Starter ($30/month) or Plus ($60/month) plan to access the platform. Several alternatives like Promealplan (free plan), Foodzilla (10-day trial), and NutriAdmin (14-day trial) let you test before committing.
What is the best That Clean Life alternative for macro-focused coaches?
Promealplan is the strongest option for coaches focused on macros. It's built specifically for fitness coaches who create plans based on calorie and macro targets, not micronutrient analysis. White-label branding comes on every plan (including the free tier), and the 1,000+ recipe database is dietitian-crafted with verified nutritional data.
Ready to Switch?
Promealplan gives you white-label branding and macro-focused meal planning on every plan. Start free with 3 meal plans, no credit card required.
Try Promealplan FreeRelated Reading
That Clean Life Review 2026
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