Everfit vs My PT Hub: Which Coaching Platform Should You Actually Pick?

Quick Verdict

Pick Everfit if you're scaling an online studio, running group programs, or you want a Forever Free plan to test the waters before paying anything. The AI workout builder cuts hours off your weekly programming. The white-label mobile app (included from Pro, no setup fee) means your clients see your brand, not the platform's. As your roster climbs past 100 clients, Everfit's pricing scales more competitively per client than most direct competitors.

Pick My PT Hub if you want flat, predictable pricing with unlimited clients on every paid tier. The 30-day free trial (no card required) gives you a real shot at testing the platform with live clients. With 130,000+ users and a trail of GetApp and Capterra awards, it's a known quantity. The catch: the branded app is gated to the Ultimate plan (around $135/month), so you're paying top-tier rates just to get your name on the app icon.

Neither platform nails nutrition. Both offer macro tracking and food diaries, but neither builds meal plans that hit exact protein, carb, and fat targets per client, with allergy filters and validated recipes. If nutrition is core to your service, you'll need a dedicated tool regardless of which coaching platform you pick. More on that below.

Everfit at a Glance

Everfit positions itself as the all-in-one platform for solo coaches and studios looking to scale. You get workout programming with an AI assistant, a 1,000+ exercise library, group programs, habit tracking, in-app messaging, basic nutrition tracking, and built-in payments in a single product. The AI workout builder is the headline feature: it generates complete programs from a few inputs, which is a real time-saver for coaches juggling 30+ clients a week.

Everfit's pricing model gives you a genuine Forever Free tier with no credit card and no expiration date. Paid plans open at $19/month for Pro, then scale to around $103/month and higher tiers up to roughly $290/month for 300 clients. The white-label mobile app is available from Pro with no separate setup fee, which makes it the most accessible branded app option in the comparison.

On nutrition, Everfit has expanded recently: macro tracking, calorie goals, and a client food journal with a clean mobile interface. It's serviceable for coaches who treat nutrition as a check-in feature, but it doesn't auto-generate menus from per-client macro targets. For the full breakdown, read our complete Everfit review.

My PT Hub at a Glance

My PT Hub takes a simpler pitch: one coaching app, unlimited clients, unlimited growth. With 130,000+ trainers using the platform and a stack of awards from GetApp, Capterra, and Software Advice, it's one of the most established names in the personal training software category. The product covers workout programming with a flexible builder, exercise library, client management, basic nutrition tracking, and a branded app option on the top tier.

The pricing pitch is built around per-trainer flat rates rather than per-client tiers. Starter runs around $22.50/month, Premium sits at $19.50/month on annual billing (currently their highlighted plan), and Ultimate lands near $135/month with the branded app included. Every paid tier covers unlimited clients, which makes the math predictable as your roster grows. The 30-day free trial with no credit card required is one of the most generous trials on the market.

Nutrition on My PT Hub is a food diary with macro tracking and basic dietary preferences. It works for coaches who want to keep an eye on what clients eat, but it doesn't generate meal plans from macro targets. For the full review with screenshots and feature walkthroughs, see our complete My PT Hub review.

Pricing Side-by-Side (2026)

Everfit and My PT Hub price very differently. Everfit charges by client count tier, with a Forever Free entry and a white-label app included from Pro. My PT Hub charges a flat per-trainer fee with unlimited clients on every paid tier, and gates the branded app to Ultimate. Here's how that plays out in practice, with My PT Hub's current MAY SALE noted (verify the regular price before signing up).

The economics flip depending on your client count. At 20 clients, Everfit Pro at $19/month (with white-label included) is cheaper than My PT Hub Ultimate at $135/month for a branded app. But at 100 clients, Everfit climbs to around $103/month while My PT Hub Premium stays at $19.50/month (annual) since it's unlimited. The trade: My PT Hub keeps per-trainer pricing flat, but you pay top tier just to get a branded app. Everfit ties price to clients, but throws in white-label early.

How Do the Workout Builders Compare?

Everfit's workout builder is faster thanks to its AI assistant: enter a goal (fat loss, hypertrophy, conditioning) and the system generates a draft program you can tweak. My PT Hub's builder is more manual but flexible, with a drag-and-drop interface and a solid exercise library. Both cover the daily programming workflow, but the bet is different: Everfit saves time, My PT Hub gives you finer manual control.

Everfit's 1,000+ exercise video library is solid for most coaching contexts. The AI workout builder is where it pulls away: coaches who manage 30+ clients report cutting their weekly programming time by 50-70% once they trust the AI drafts. Group programs are a native feature, so if you run challenges, bootcamps, or seasonal cohorts, you don't need a workaround.

My PT Hub leans on a flexible manual builder. There's no AI assist, so program creation takes longer per client. The exercise library is functional but feels more dated than Everfit's. Group programs aren't a native first-class feature in the same way; you can program multiple clients with similar templates, but the workflow isn't optimized for cohort-style coaching. If your business runs on group programs, that's a real friction point.

On exercise customization, both tools let you upload your own video demos. My PT Hub's video upload workflow is straightforward, with per-exercise tagging by muscle group and equipment. Everfit's library upload is similar, with the added benefit that your custom exercises feed back into the AI builder's suggestion pool, so your library compounds in value as you add more. For coaches building a signature methodology with proprietary movements, that compounding effect matters over a 12-month horizon.

The Nutrition Gap Both Platforms Leave Open

Everfit and My PT Hub are workout-first platforms. Both ship with nutrition tracking, but neither is built for coaches whose clients pay specifically for personalized meal plans that hit exact macro targets while respecting allergies and dietary preferences.

If your coaching service centers on training and nutrition is a side feature, either platform's tracking layer is enough. But if you sell meal plans, run nutrition-led programs, or work with clients who expect plans tuned to their exact macros and dietary needs, the gap shows up fast. You'll find yourself building meal plans in Google Docs, Excel, or a separate tool, then re-uploading PDFs to the coaching app. That workflow burns hours per week and looks unpolished to clients.

Promealplan doesn't replace Everfit or My PT Hub. It's the nutrition specialist layer that pairs with either platform. You keep your coaching app for workouts, client management, and payments. You add Promealplan for the meal planning side. Different jobs, different tools, each one sharp at what it does. For deeper head-to-head breakdowns, see our Promealplan vs Everfit and Promealplan vs My PT Hub comparisons.

How Does Client Management and CRM Stack Up?

Both platforms cover the basics: client onboarding, progress tracking, in-app messaging, and built-in payments. Everfit's interface feels more modern, with cleaner mobile views and better photo progress galleries. My PT Hub's interface is more functional and less polished, but it covers the same workflows with the unlimited clients pitch as the headline differentiator. For most coaches, the day-to-day workflow lands close enough that pricing decides the choice.

Onboarding flows are straightforward on both. You send a client an invite link, they create an account, fill out a questionnaire, and you assign them a program. Everfit's habit tracking is more sophisticated, with streaks, reminders, and visual progress graphs that clients seem to engage with longer. My PT Hub has habit tracking too, but it feels closer to a checkbox list than a behavioral nudge.

Payments are built in on both. Everfit handles recurring subscriptions natively with Stripe integration, and you can sell packages or single sessions. My PT Hub processes payments through its own gateway, which works fine but feels slightly more rigid for coaches who want to mix subscription and one-off products. Both deduct standard processing fees on top of their monthly subscription.

Progress tracking is where Everfit pulls ahead for visually-oriented coaches. Side-by-side photo comparisons, weight and body composition charts, and rep-max graphs all sit on a single client screen. My PT Hub covers the same metrics but the visual layout is more list-driven, which feels less motivating for clients reviewing their own progress. On message archiving, both keep full message history per client, which protects you if a coaching relationship ends and you need to reference past instructions.

What Does the Branded App Experience Look Like?

Everfit's white-label mobile app is included from the Pro plan at $19/month, with no separate setup fee. Your clients download an app with your name and logo from the App Store, branded screens throughout the experience, and your custom colors. For coaches building a distinct brand, that's a meaningful win because clients associate the product with you, not the platform behind it.

My PT Hub gates its branded app to the Ultimate tier at around $135/month. You also go through a separate setup flow for the App Store listing, which adds time before your branded app is live. The end result is comparable to Everfit's white-label experience, but the cost and friction to get there are higher. If your business model can absorb the Ultimate price (and you value the unlimited clients across the rest of the plan), the math can still work.

The practical takeaway: if branded app matters and budget is tight, Everfit gives you white-label at the Pro entry price. If branded app matters less and unlimited clients across every paid tier is the deal-maker, My PT Hub Premium at $19.50/month (annual) gives you the unlimited-roster economics without paying for the branded app you don't need.

Which Platform Has Better Integrations?

Both platforms cover the standard fitness integration stack: Apple Health, Google Fit, Garmin for wearable data sync, Stripe for payments, and MyFitnessPal for client food logging. Zapier connections exist on both sides for hooking into your CRM, email automation, or scheduling tool, though Everfit's Zapier setup feels more complete out of the box.

Where they fall short equally: neither has a dedicated meal planning integration. If you want to push macro-targeted plans into the client app experience, you're back to PDFs and manual uploads on either platform. That's the practical reason many coaches end up using a tool like Promealplan for the meal planning side, then sharing branded PDFs via the coaching app's file system or messaging.

Form-builder and lead-capture integrations are stronger on Everfit. My PT Hub leans on its own native lead forms, which work but feel less flexible than Typeform or Tally connected via Zapier. For coaches who run paid ad campaigns and need clean lead routing, Everfit is the lower-friction setup.

Which Platform Fits Your Coaching Profile?

No single tool fits every coach. Here's how Everfit and My PT Hub line up against the three most common coaching profiles, with a clear pick for each.

Bottom Line

Everfit wins on scale, pricing flexibility for small rosters, AI-assisted programming, and accessible white-label. My PT Hub wins on flat per-trainer pricing with unlimited clients on every paid tier and a longer free trial. The right pick depends less on the platform and more on your business model.

If you run group programs, want a branded app early, or you're scaling past 50 clients, Everfit is the better entry point. If you run a steady 1-on-1 practice with a small roster and want predictable, low monthly costs, My PT Hub Premium at $19.50/month (annual) is the cleaner economic pick. Verify the regular price after the current MAY SALE expires before you lock in.

Either way, nutrition stays the weak spot in both products. Promealplan complements either coaching platform without replacing it, so you can ship a nutrition service that's as sharp as your training service, with full white-label across PDFs, the client portal, and grocery lists. For more category context, see our roundup of the best software for personal trainers and our Trainerize vs My PT Hub comparison.

Related Reading for Coaches

Frequently Asked Questions